When memory becomes better than the real thing
Reformulation is inevitable—especially when it comes to you and me. Continue reading When memory becomes better than the real thing
Reformulation is inevitable—especially when it comes to you and me. Continue reading When memory becomes better than the real thing
You don’t have to internalize everything that’s thrown at you. Continue reading It can be given but you don’t have to take it
Information is like perfume, in that it can be shared without loss. Continue reading It can be given but not taken away
If “familiarity breeds contempt,” what happens with overfamiliarity? Continue reading The devil you know is still a devil
Take a whiff of your favorite perfume to remind yourself of what you have. Continue reading The scent of small successes
Perfume speaks directly to the one who smells it. Continue reading Perfume: a universal language
Perfume can be a powerful boost to your “game face.” Continue reading Be yourself—more—with perfume
What we remember by smell is a moment in time. Continue reading Scentsory reprogramming
To get to know a perfume, or a person, you have to take time and pay attention. Continue reading A yen for zen
It’s a good influence, for these and other reasons. Continue reading How perfume makes you a better person
Perfume has opened to me a whole new world of wonder. Continue reading A scent for ascent to a sense of wonder
If scent is so personal, why does the industry try so hard to impose identities on the wearer? Continue reading Scents and suggestibility: a personal study